© Fairmined
26 February 2014
Following the launch of the revised Fairmined standard in December last year, we are proud to announce the unveiling of the evolved Fairmined brand identity and logo.
Celebrating our 10th anniversary in promoting responsible Artisanal and Small-scale Mining, we now unveil a revised brand identity for the Fairmined initiative, symbolized by the introduction of an evolved logo. The logo celebrates a new horizon in mining, and the positive transformation that happens in certified Artisanal and Small-scale Mining communities. It demonstrates the pride of the miners in their work and the pride of those involved in the Fairmined initiative.
“To mark our initiative’s progression, and to better align with our vision and values, we felt it was the perfect opportunity to renovate the Fairmined brand. To us, this logo represents the brighter future that the Fairmined initiative brings to the certified communities“, says Kenneth Porter, Fairmined Business Development Officer for the Alliance for Responsible Mining.
The Fairmined label is the customer’s assurance that the gold comes from empowered responsible mining communities that meet world leading standards. Fairmined transforms mining into an active force for good, ensuring social development and environmental protection. Most recently the Fairmined Standard was revised and some innovative updates made to the Fairmined business model to serve new markets and provide greater benefits to responsible artisanal miners in the Fairmined System. Since its birth in 2004, the Fairmined initiative has steadily grown and sights are set high for the future.
Fairmined jewelry is currently on sale in stores in the United States, Canada, Great Britain, Spain, Japan and Denmark, and available via online retailers worldwide.
For more information on the Fairmined initiatives go to www.fairmined.org or contact Kenneth Porter at gro.g1778399108ninim1778399108ytinu1778399108mmoc@1778399108retro1778399108phten1778399108nek1778399108.